Category: Business - Page 4 - Small Business Advice by Bigger Bottom Line

Developing an Effective Small Business Marketing Strategy

January 7, 2025 by Bigger Bottom Line

As a small business owner, you know that success is not just about having a great product or service – it’s also about getting the word out and attracting customers. In today’s competitive marketplace, having an effective marketing strategy is crucial for standing out, reaching your target audience, and driving growth. However, with limited resources and countless marketing options available, it can be challenging to know where to start and how to allocate your efforts and budget.

Identifying and Assessing Potential Risks for Your Small Business

January 4, 2025 by Bigger Bottom Line

Imagine this: You’ve poured your heart and soul into building your small business from the ground up. You’ve invested countless hours, sacrificed personal time, and taken on significant financial risks to turn your entrepreneurial dream into a reality. Everything seems to be going well – your products or services are in demand, and your customer base is steadily growing. However, one day, an unexpected event occurs that threatens to derail your entire operation.